AdWords is characterized by three layers (levels): account, campaigns, also, ad groups. Modify your view of your performance data to make it as broad or particular as you want. Your account is connected to a particular email address, password, and billing data. For reporting purposes, however, it’s useful to think about your account as a combination of campaigns. If you need to see performance data for your whole account, click All campaigns in the side panel/board of your AdWords account.
Your Campaign Data
An individual campaign has its own budget/billing plan and settings that decide where your ads show up and is made up of a collection of ad groups. Each of your campaigns is recorded in the side panel of your AdWords record, and they also display when you tap/click the Campaigns tab in the middle of your screen.
Your Ad Group Data
Your ad group consists a set of similar ads and the words and phrase, known as keywords, that you need to trigger your ads to appear. At the point when you click on a campaign, AdWords will appear to you a view of the campaign’s performance separated by its individual ad groups. You can also watch ad group data by clicking the Ad groups tab in the center of your screen.
Understanding Ad Position and Ad Rank
Ad position is the order or sequence in which your ad displays on a page. Ads can display on the highest point of a search result page, on the side of the page, or on the base of the page.
How Ad Position is Determined
Ad position is described by your Ad Rank in the auction. Your Ad Rank is a score that depends on your bid and the parts of Quality Score. The quality components of Ad Rank are a measurement of the nature of your ad text and landing page with related to what a client is searching for.
We also incorporate the normal effect from your expansions and other ad groups when computing your Ad Rank. While doing so, we consider such factors as the significance, click through rates and the prominence of the extensions or formats on the search result page. Even if your opposition has higher bids than yours, you can still win a higher position at a lower cost by utilizing highly relevant keywords, ads and extensions.
How ads cycle through the search result pages
The ad with the highest Ad Rank shows up in the main top position on the search result page. The ad with the second-highest Ad Rank shows up below it, thus on down the page. All high-positioning ads are qualified to appear in the top positions, provided they exceed a specific Ad Rank edge. These are “Top” placement ads. “Other” arrangement ads are situated along the side or base of the page.
Actual Cost-Per-Click (CPC)
Actual cost-per-click (CPC) is often less than your maximum cost-per-click (CPC) on the grounds that with the AdWords auction, the most you’ll pay is what’s insignificantly required to hold your ad position and any ad format appeared with your ad, for example, sitelinks.
How It Functions
We consolidate/combine the parts of Quality Score (including clickthrough rate, ad relevance, and landing page experience), the maximum CPC bid, and the expected effect of extensions and other ad format to decide Ad Rank. Ad Rank is then used to figure out where the ad appears and what type of extension and other ad formats will appear with the ad (or whether the ad or ad format will appear at all).