Digital marketing and SEO (Search Engine and Optimisation) interview questions and answers.


Questions Set 1

What is SEO and introduce its types?Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.
Two Types of SEO are:
  1. On Page Optimization
  2. Off Page Optimization
What do you mean by Backlink?The incoming links to your website or webpage is referred as Backlink.
what is Googlebot?To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.
What is the main purpose of using keyword in SEO?Keyword is a single word, and while a combination of those keywords makes phrases. These keywords are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.
What are Spiders, Robots and Crawlers and what are their functions?Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.
What is keyword stemming?The process of finding out the root word from the search query is referred as keywords stemming.
What do you mean by Cloaking?Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.
How many types of Meta Tags are there in SEO and what are their characters limits?There are two types Meta tags in SEO.
  1. Description Meta tag with 150 characters limits
    1. Keyword Meta tag with 200 characters limits
How many characters limits in Title tag?We can add 70 characters in title tag.