Google is the king of all major search engine. It has the largest users worldwide. Google provide both free and paid listings for the business to promote and showcase their product and services on Google’s SERP (Search Engine Result Page). Here I am talking about the free listing.
Google has an algorithm to rank the results on the free listing – which we call it as an organic ranking. Google is changing its algorithm (“Set of rules”) frequently to maintain its search quality. While most of these changes are minor, Google occasionally rolls out a major algorithmic update that affects search results in significant ways. Here I have noted down few major updates. You can keep this updates in mind while doing SEO (Search Engine Optimization).
Possum is related to local search engine ranking. Thus it is very important for local business. I have been hearing news from local search community and local SEO experts about this update.
What is this update is about?
This update is changing the result of local business in google map. I think the main purpose of the possum update was to diversify the local rankings of local business and also to prevent spam from ranking.
- Changes you cannot rank in google map beyond your physical geographical boundaries.
- Local business with good reviews and trust rank better in physical city limits.
- Google is now filtering local business listings based on address and affiliation.
- Google is now giving more importance to the physical location of the searcher.
- The local filter seems to be running more independently from the organic filter.
- The slightest variation in keyword is affecting the ranking of local listings.
Just more than a year after the original “mobile friendly” update, Google rolled out another ranking signal boost to benefit mobile-friendly sites on mobile search. Now, Mobile friendly websites will get extra ranking benefits from google. And non-mobile friendly websites will not get good ranks in mobile devices.
Google said: “We started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” – more
Google made major changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.
Update: “It seems that Google is rolling out a change to Google AdWords that sees 4 ads at the top of the search results, none on the sidebar at all, and an additional 3 ads at the bottom of the search results. This replaces the usual mix of top, bottom and sidebar-heavy AdWords ads, depending on the specific search result.”
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