When you begin setting up your AdWords Campaign, you’ll have to pick a campaign type and a campaign sub-type. The most ordinarily utilized campaign type include:

Selecting Campaign Type

Search network only

Advertisements can show up all through sites on the Google Search Network. Your AdWords keywords are connected to the words or expressions that somebody uses to search on Google, then pertinent text advertisements appear on search result pages.

Display  Network only

Advertisements can appear all through the Display Network. This campaign type works by coordinating your advertisements – including content, picture, rich media, and video advertisements – to sites and different placements, for example, YouTube and mobile applications, with substance identified with your targeting.

Search Network with Display Select

Permits you to demonstrate your promotions – including content, picture, rich media, and video promotions – with search results on the Google Search Network and pertinent placements inside the Display Network. With this choice, your budget is shared crosswise over both systems.

Campaign  sub-type

When you make any of the above campaign types, you’ll additionally need to pick a more particular campaign sub-types; the most widely recognized are the “Standard” or “All features” sub-types. You may pick a particular campaign sub-typs so you can remarket your promotions, or show them in mobile applications.


Demonstrate content, picture or video advertisements to individuals who have as of now went to your site when they peruse different sites on the Display Network.

 Ads in mobile apps

Contact the developing group of people utilizing cell phones and tablets by demonstrating your promotions in applications. Your promotions will be coordinated to applications through the Display Network.

Article Name
Selecting Campaign Type
In this, you will learn that out of different campaigns which campaign is suitable for your work. This will help you to increase the probability of conversions.
Previous articleUnderstanding the Quality of Ads on Google
Next articleStructuring Campaign For Account
Myself Harmeet Kaur, I am a digital marketer and working in this field for 2 years. I have experience in Google Adwords/PPC and Search Engine Optimization(SEO). I am working with Axil Academy as a Senior lecturer.