In the example given below, you will learn that how you can select your campaign and after selecting campaign how you can create multiple ad groups.

Structuring Campaign For Account

AdWords is sorted out into three layers: account, campaigns, and ad group.

  • Account: Your account is connected with a unique email address, secret password, and billing information.
  • Campaigns: Each campaign in your account has its own budget and settings that figure out where your ads will show up.
  • Ad groups: Each advertisement assemble inside a campaign contains a set of comparable ads and keywords that you need to trigger your advertisements to appear.

Organizing your Campaigns

With AdWords, you’ll sort out your account into particular campaigns, with every campaign concentrating on a solitary business objective. One successful approach is to organize your campaigns around particular themes or items. You control the accompanying at the campaign level:

  • How much you’re willing to spend on per clicks, impressions or conversions from your advertisements
  • Networks and geological areas where you need your ads to appear
  • Other top-level settings that influence your ad group

Arranging your ad groups

Every campaign contains at least one ad group. An ad group permits you to sort out your campaign into sets of promotions and keywords that specifically identify with each other, which can enhance your Quality Score and help to boost your return on investment.

For Search Network campaign, this helps you indicate ads that are applicable to the searches of individuals that you’re attempting to reach. For campaigns focusing on the Display Network, you can make pertinent advertisements to appear to clients browsing sites about comparable subjects.

Article Name
Structuring Campaign For Account
In this, you will get an idea that how you can create campaigns and multiple ad groups for your Adwords Account. This will help you to make effective campaigns and ad groups.
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Myself Harmeet Kaur, I am a digital marketer and working in this field for 2 years. I have experience in Google Adwords/PPC and Search Engine Optimization(SEO). I am working with Axil Academy as a Senior lecturer.