On our previous article, we have discussed about the Search Engines, Search Engine Optimization and SERP. SERP means Search Engine Result Page. If you haven’t read the previous article, then I humbly request you to read it first! It’s for your better understanding.
What are organic and inorganic results in SERPs?
Let’s discuss about organic and inorganic results in SERP. Below you can see an image of Google SERP. There you will see an organic and inorganic results.
What are organic results?
Natural results in SERP are known as organic results. These results are coming for free, that means Search Engines won’t charge you anything for showing your websites in their organic results. As it is free, there is a lot of competition in here. Every website owner or a business man want’s to come on the top. And for that, they are ready to do anything.
Webmasters have created SEO (Search Engine Optimization) techniques. It helps to boost your organic ranking in SERPs.
What is organic ranking?
Your website’s rank in the organic section of SERP is called as organic rank. Organic section is a reserved space inside a SERP, where all organic results appear. By default, we get ten results in an organic section of SERPs. That means, if you rank top in organic results, there will be nine more results below your result.
Ranking mechanisms of organic results.
There are several ranking factors, that plays an important role in identifying your real-time organic rankings. We will discuss about these factors later on. For now, just remember that these factors are also known as SEO Factors.
Facts about organic results.
- It is free of cost
- The frequency of rank swaying is low.
- Websites quality matters ranking
- Cannot be easily targeted for a certain audience
- Improving ranking is a time-consuming process
- Results cannot be customized
Organic results help business and individual to can make their presence online for free. As you already know, by default these results are limited on SERP, that means only 10 results can show per page. So, only limited companies can appear on the first page of the search engines. To overcome that, many search engines have added a few extra spaces, for few extra results. We called these extra results as a premium, sponsored or Ad (advertisement) results. Search engines charge relevant fees, to show these results in their extra fields. These results are also known as inorganic results.
What are inorganic results?
Paid and sponsored results in SERP are known as inorganic results. These are not natural results and their positions are not defined by SEO. The amount of money a company is willing to spend defines the rank of that particular company in inorganic results of search engines.
This process is also known as search network advertising. To do that we can use, Ad management services provided by the search engines. Google Adwords is the Ad management service provided by the Google.
Facts about Inorganic results.
- Improving ranking is a quick process, we just need to change the bid
- Can be easily targeted for any audience
- Results can be customized for the better CTR
- Ad extensions can be used
- Sponsered shopping Ads
- Ads can be scheduled and more
- Websites quality does not matters, landing page quality matters here
- The frequency of rank swaying is High
- We need to pay to show our results
- Sometimes auction bids are very high
We will discuss these, how to create Ads? what is landing page? what is bidding? what is ad extensions? etc later on. This is a part of SEM (Search Engine Marketing or Adwords). I will just show you an overview of SEM in here.
Ranking mechanisms of inorganic results.
There are a lot of factors that defines your result in an inorganic section of SERP. Few of them are listed below. Remember we will read all of them later on.
- Quality Scores of your Ads
- Your CPC bidding and CPM biddings
- Keyword Selection and more.