What is a Search Engine and Search Engine Optimization?
What is Search Engine?
Search Engine is an online web application, build to search the internet and bring out the results according to the user’s query.
It’s like a free online directory website, where you can find the other listed websites and relevant information according to your query. Your queries are nothing but the keywords, which search engines uses to find the results mating with that particular keywords. So what is keywords? For search engines, keywords are the only identification words that help to find any online content. For the content writer, website developers etc, keywords are the focus words of their article or web page etc. We will discuss about the keywords in detail later on.
Search engines are developed and maintained by private and government agencies to find information on World Wide Web of the internet. Nowadays search engines are used to connect customers and business in real-time. It plays a vital role to grow and promote any business.
Currently, Google is one of the biggest and famous search engine. Like Google, there are other search engines, such as Baidu, AOL Search, Yandex, Bing etc.
How does it work?
Your business, brand, product or services start appearing on SERP (search engine result page) when the user searches for the keywords associated with your business over SE. These keyword plays a very important role to discover your business on the Search Engine.
Technically they crawl the website and indexes the web pages.
Crawling: It is a process of traversing the links in a world wide web of internet. Links are used to connect one website with another. They plays a vital role in web navigation.
Indexing: It is a process of storing information from a webpage to search engines database.
How to make your business visible in Google search?
First you need to get your business online. You can do this by creating your website, social media page or business listing page. After that, you need to wait for your business or website to start coming up in search results with your associated keywords. Or you can manually submit your website or any other web page you have, to the search engine (such as Google) for faster visibility. This process is also known as, search engine submission.
What is Search Engine Optimization – SEO?
Search Engine Optimization (SEO) is a process of improving the website’s rank in the search results of SERP (Search Engine Result Page).
When you get listed online and start coming up in Search Engine Result Pages (SERPs). Then you can promote your business to rank high on SERPs. This online promotion of a website is also known as search engine optimization (SEO).
In more specific terms: SEO is a process of improving, enhancing and optimizing website’s rank in an organic result of SERP.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Sometimes it is simply a matter of making sure your site is structured in a way that search engines understand. – By Moz
Better rank in SERPs can accelerate the growth of your business online. People search their queries over search engines (SEs) like google, to find services or product online. SEO can help you to, attract potential customers and grow your business online.
What is SERP?
SERP is an abbreviation of Search Engine Result Page. When we search something in Google Bing or other SEs, we get results in a page which is known as SERP. This page contains search advertisements, websites, images, videos, maps, news etc. Thus, this page helps us to identify the right information, based on our searched terms. These searched terms are also known as queries. SE treats our query as a keyword to find results. Along with other results, it also shows advertisements. These advertisements are their main source of incomes and golden opportunities for a new business to grow.
Visualize the below image to understand SERP. Here, I have searched “laptops” in Google. I got several results in here, along with the advertisements. Check it below![/vc_column_text][vc_single_image image=”3033″ img_size=”full” alignment=”center” onclick=”link_image”][/vc_column][/vc_row]