SEO means Search Engine Optimization. It is a process of improving the website’s rank in the organic search results of SERP (Search Engine Result Page). You can follow my previous article to understand Search Engine and SEO.
We have different types of results in SERP. These are known as organic and inorganic results. You can follow my previous article to understand more about these diffrent results.
Understand SEO Practices – What is black hat and white hat SEO?
To do SEO, we can follow certain sets of instructions, rules, techniques or protocol. A limited set of instructions is provided by the Google and other search engines, to easily find our websites on the internet. Other instructions or rules are experimentally discovered by the other webmasters. And the only handful of them is really effective. We can make changes on our website based on the instruction. This can help us to improve the rank of our website in SERPs.
Not all the techniques provided by the webmasters are correct. Few of them can negatively affect your website ranking. Few of them can temporarily boost your ranking in SERP. Implementing these kinds of unknown, unacceptable or partially-unacceptable SEO techniques are known as Black-Hat-SEO.
There are people in the world, who help others to improve the rank of their website. They charge you for doing that. But, it’s not always a fair deal! It’s because most of them use Black-Hat-SEO techniques.
What is White Hat SEO?
Genuine methods of doing SEO is known as white hat SEO. It implementation is though and it’s time taking process. It gives stable results in SERP.
What is Black Hat SEO?
Wrong methods of doing SEO is known as black hat SEO. Here webmasters try to manipulate the search engines to enhance a website’s rank better than it actually deserves. It implementation is very easy and it reflects results faster. It gives stable results in SERP.
Pros and Cons of White_Hat_SEO and Black_Hat_SEO
- Genuine Practice and Globally accepted
- Seach engines friendly website
- Stable rank
- Higher Domain Authority
- Time Taking Process
- Manual and hard work involved
- Faster Results
- Use of Automatic Systems to do SEO
- Wrong Practice and not-widely-accepted
- Seach engines non-friendly website
- Unfixed rank
- Poor Domain Authority
Grey Hat SEO
One more type of SEO practices is very popular these day’s which is known as Gray Hat SEO. Gray hat SEO is a hybrid of White Hat and Black Hat SEO techniques. Grey hat has no special effects on your SEO. If you do Black hat SEO, your website might go up for a shorter period of time and then when you get penalized, you will start following white hat SEO to stop penalization. For that, you need to be a pro or you will end up in a google sandbox.
To do SEO of your website! You can follow good and genuine practices, or bad and illegitimate practices. If you don’t have the proper understanding, then you will never know which practice you or your SEO company had followed for your website. Until you get penalized and your websites rank starts going down.
|White Hat SEO||Black Hat SEO|
|Genuine Process.||Illegitimate Process.|
|Optimizing On-Page Content under proper guidelines.||Content Stuffing, Masking and Hiding, over-use etc.|
|Creating Quality Backlinks.||Create Backlinks through illegitimate Process.|
|Stable Results.||Unfixed and unstable results.|