What is a Keyword in SEO?
Keywords are the focus word of any online article, product etc. It can be a single word or a phrase. For Example, keywords for a furniture website which sells different kinds of furniture are a table, chair, bench, desk, bed etc. In SEO – Search Engine Optimization, these keywords are the very important factor. It determines the ranking of your website in SERP.
Importance of Keyword
For Search Engines: Keywords are very important as they associate each and every single entity of information (Such as web page, product etc.) available on the world wide web of the internet with relevant keywords and save it to their database. Later on, they use it to search information within their database.
So, if we can correctly inform the search engines about our keywords, then we can definitely come up in SERP (Search Engine Result Page) with those keywords. Later on, we can improve the ranking of our webpages in SERPs, through the process known as search engine optimization SEO.
For Webmasters: Webmaster can optimize a web page to rank high on SERPs over selected keywords. This process is also known as “on-page SEO”. Here we optimize our website’s content to rank high on SERPs.
Different Types of keywords in SEO
SEO is a process of improving website’s ranking in organic search results. Here we have two different types of keyword:
- Short tail keywords
- Long tail keywords
Short tail keyword (STK): Keywords containing two or less than two words are known as STK.
- dining table
Long tail keyword (LTK): Keywords containing more than two words are known as LTK.
- comfortable and stylish wooden table
- buy one and get one chair free
- rosewood royal dining table
What is a Keyword in SEM?
SEM stands for Search Engine Marketing. SEM means running ADs( advertisements) in a search engine. Here keyword helps to find ADs in SERP along with organic results. In SEM, there are two main types of keywords positive and negative. Positive keywords help to find the right ADs, and negative keywords help to filter out the irrelevant ADs.
Google AdWords helps to run an advertisement on google search network. You will understand more about these keywords in google Adwords section.